Video content has always been a time-intensive endeavor for auto dealers. Most dealers have anywhere from 150-200 vehicles on their lot and have a hard time keeping up with the number of marketing assets needed for each VIN.

Our team created a video template that would create these assets with a single push of a button. Now dealers can take advantage of OTT and internet pre-roll as another media vertical that they can advertise on without adding any extra work to their already strained internal resources. A huge win-win.

Methodology

The VINtv video product was designed to accomodate both MSRP and lease offers for new inventory with specific templates.

A generic A.I. script was drafted to account for VIN year/make/model/trim and as well as the offer read in the :15 duration.

Marketing

Contact

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